Brasileiros Magazine

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Brasileiros FGV
A brand repositioning campaign that ran away from the segment clichés by launching a manifesto for the balance between social life and work. Following a position created by FGV, other brands use rational arguments to promote their Brasileiros courses. To talk more closely with the target, which values a better balance between work and social life, this brand repositioning campaign used emotional arguments escaping from the segment clichés.