Kites

Details

TIn Rio de janeiro, there are 1,071 impoverished communities with thousands of children. They have little interest in reading, but a lot of interest flying kites.
Instituto Pró-Livro, an NGO, decided to change that story by turning those children’s favourite hobby into a great incentive to reading.
So, in a morning like any other, hundreds of kites printed with children’s stories covered the sky of the Santa Marta community.
And through the air, the tales spread all over the community reaching hundreds of children.